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Back to Conservation

Truterra Carbon Program

Growers can earn financial incentives to implement conservation practices that help capture carbon

Corn, soybean and wheat growers in Missouri and surrounding states have a new opportunity to capitalize on carbon markets through MFA Incorporated’s partnership with Truterra, the sustainability business operated by Land O’Lakes cooperative.

MFA customers can now enroll in Truterra’s 2025 Carbon Program, which rewards eligible producers for pursuing on-farm conservation and stewardship practices. After successful program completion, farmers are paid up to $30 per metric ton, depending on how much actual carbon they sequester.

While carbon markets have been rapidly evolving in recent years, with several programs coming in and out of the space, Truterra’s farmer-centric, retail-driven approach makes the program a solid choice for MFA and its members, said Landry Jones, MFA conservation grazing specialist.

“We’ve been continually evaluating different carbon and sustainability programs, looking for a partnership that makes the most sense,” said Landry Jones, MFA conservation grazing specialist. “Land O’Lakes, being one of the largest cooperatives in the nation, understands the cooperative model, and Truterra programs are designed around what’s best for the growers who participate.”

What’s more, Jones continued, Truterra has a multi-year track record of success in the carbon marketplace. The company has been around since 2018, so its network of end users is well established and positioned to capture new opportunities in both inset and offset carbon markets throughout the food and agriculture value chain.

In its first three years, Truterra provided $21 million in payments to participating farmers, who have sequestered more than 1.1 million metric tons of carbon. Along with these positive results, the Truterra carbon program has seen significant growth in total acres and farmers enrolled.

Eligibility

  • For the 2025 carbon program, growers with practice changes in 2023, 2024 and 2025 may be considered for enrollment. 
  • Eligible practices are no-till and/or cover crops.

Flexibility

  • Contracts are short term and flexible. 
  • Growers sign a one-year agreement with five subsequent data-reporting years. 

Accountability

  • MFA personnel known as "Truterra Champions" will facilitate enrollment, provide useful data generated through programs such as Nutri-Track and Crop-Trak and guide growers through the process. 
  • Truterra will handle soil sampling, verification and additional data collection along with helping participants navigate the complexities of carbon credit certification.


Download 2025 Truterra Carbon 
Program Guidelines

MFA Truterra Champions

Contact the team member nearest you to learn more about participation in Truterra’s carbon program.

District 1Jared Hardingjharding@mfa-inc.com573-823-2848
District 2Mitch Hilsabeckmhilsabeck@mfa-inc.com573-355-8632
District 3Brady Farrisbfarris@mfa-inc.com
District 4Kyler Sixksix@mfa-inc.com660-988-9991
District 5Morgan Hallowell (Mattern)mhallowell@mfa-inc.com660-728-0121
District 6Beau Burgessgburgess@mfa-inc.com636-278-0940
District 7Addison Cunninghamacunningham@mfa-inc.com620-238-8309
District 8Grant Strothkampgstrothkamp@mfa-inc.com417-262-4190
District 9Cheston Malamcmalam@mfa-inc.com417-380-7023
District 10Garrett Christiangchristian@mfa-inc.com573-823-8302

For general Truterra questions, contact Landry Jones, MFA conservation grazing specialist, ljones@mfa-inc.com, 573-808-7094

Trueterra, Carbon and Conservation - Episode #85

Made for Agriculture Podcast Host Adam Jones interviews Brent Hall and Joel Wipperfurth of Truterra, and MFA's very own Landry Jones about MFA's new venture with Truterra. The new team of champions are helping farmers offset some costs, keep soil in place and even make money using cover crops and conservation tillage practices while growing their corn, soybean and wheat crops. Learn more at MFA-inc.com/carbon.

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