Our readers, your opportunity
With Today’s Farmer and MFA Incorporated, Missouri’s largest farm cooperative, your advertising goes far beyond the traditional magazine ad. We offer the unique opportunity to take your products from the pages of our magazine to the sales counter at MFA retail locations.
Reach a targeted audience like no other
More than simply customers, Today’s Farmer readers are farmers and ranchers who view MFA as a trusted business partner for products and services. Advertisers can rest assured that Today’s Farmer reaches farm-level decision-makers because our mailing list is hand-selected by managers of MFA’s retail centers. It’s no coincidence that our circulation mirrors the number of farmers ranked by value of substantial agricultural marketings in MFA’s sales territory. Today’s Farmer readers actively buy the products you sell.
MFA’s agricultural sales total more than $1 billion annually, including crop protection products, feed, seed, animal health, farm supply and plant foods. When you advertise with Today’s Farmer, you reach a targeted audience like no other with the opportunity to get your message seen well beyond traditional media outlets.
Our magazine is produced mostly in-house by a talented staff who consistently win writing, photography and design awards from the American Agricultural Editors Association and the Cooperative Communicators Association. In 2024, the magazine was redesigned with a fresh, modern look to better showcase its high-quality content.
Our research shows that Today’s Farmer is well read and respected among our audience of nearly 30,000 producers. Our readers represent the agricultural variety in MFA territory, mainly row crops, cattle and forages with a wide range of other farm enterprises. According to our latest readership survey:
- 94% of respondents read at least some of Today’s Farmer. Nearly one-third read it from cover to cover.
- 72% of respondents said they have at least acted once from a story or advertisement in an issue.
- 86% of respondents expressed a positive overall opinion of Today’s Farmer with good to excellent ratings. The usefulness of TF’s annual Agronomy Guide was also rated highly by 72% of respondents.
- 58% of readers pass the magazine along to someone else or keep the publication and/or its articles for reference. Plus, each issue reaches more than 2 people per household.
- 55% of respondents say they have changed a practice on their farm based on something they saw in Today’s Farmer.
- 71% say Today’s Farmer projects a positive image of MFA and keeps them informed about MFA services and products.
Publishing details
Today’s Farmer is published 8 times a year. Combined issues are April/May, June/July, August/September and December/January. Each magazine is typically mailed the first week of the issue month.
Advertising submissions for Today’s Farmer and the Agronomy Guide must be electronic using high-resolution Adobe Acrobat, InDesign, Illustrator or Photoshop files. We accept files via e-mail at todaysfarmer@mfa-inc.com. Call (573) 876-5252 for specifics. Ads are subject to publisher’s approval.
Today’s Farmer trim size is now 8.375 inches by 10.875 inches
Production and editorial schedules are available upon request.
TF Ad Coordinator – Nikki Larimore at 573-876-5252, or todaysfarmer@mfa-inc.com.
TF Editor – Allison Jenkins, 573-876-5524, or editor@mfa-inc.com.
To advertise with us, contact:
Bob Brunker, J.L Farmakis, Inc.
816-746-8814