New CEO, same cooperative mission
Bob Huffman brings deep belief in ag co-ops and passion for innovation as he succeeds Ernie Verslues at MFA Incorporated
MFA Incorporated has announced the appointment of Robert (Bob) Huffman as its new president and chief executive officer, effective Sept. 1, 2025.
Huffman brings more than 20 years of experience in the agriculture industry, including some 12 years with Dairy Farmers of America, where he served as vice president of manufacturing operations—ingredients and consumer retail. Most recently, he has served as president and CEO at First District Association, a dairy cooperative based in Litchfield, Minn. Under his leadership, First District saw notable growth, including the commissioning of a major cheese plant and significant revenue increases.
Huffman succeeds Ernie Verslues, who is retiring after 38 years with MFA Incorporated and 10 years as president and CEO. Verslues will serve in a strategic advisory role during the transition.
“The MFA Incorporated board of directors appreciates the leadership and direction that Ernie and the entire MFA executive team have developed to guide the cooperative,” said Board Chairman Don Schlesselman. “Bob’s experience and vision will build on that strong foundation, advance MFA’s mission and continue our focus on efficiency and service to members.”
“Along with a deep understanding and belief in agricultural cooperatives, Bob delivers a passion for innovation and a commitment to strong company culture,” added Schlesselman. “He also brings a proven record of performance-driven leadership.”
Huffman grew up in southwest Missouri and graduated from Evangel University in Springfield, Mo., with a bachelor of science degree in business management. He and his wife, Jennifer, have three children and will relocate to the Show-Me State.
“I am excited to accept this new role with MFA,” said Huffman. “I believe in the cooperative model and in the farmers MFA serves. This cooperative has a proud history and a clear mission to deliver value-added products, services, and expertise to its customers. I look forward to working with the team to build on that legacy.”
Photo Caption: Missouri native Bob Huffman will soon be relocating from his home in rural Minnesota to lead MFA Incorporated as president and chief executive officer. He officially takes the reins Sept. 1, with the retiring Ernie Verslues advising during the transition. Photo by Greg Lamp
Check out more stories from the August/September Today's Farmer Magazine.